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Ford Motor Company, Cleveland Branch Assembly Plant, Euclid Avenue & East 116th Street, Cleveland, Cuyahoga County, OH

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Ford Motor Company, Cleveland Branch Assembly Plant, Euclid Avenue & East 116th Street, Cleveland, Cuyahoga County, OH

description

Summary

Significance: Influenced Cleveland's factory design by being one of the first multi-story reinforced concrete auto plants in the city. The first Detroit-owned automobile plant in Cleveland and the last auto assembly plant in the city to close during the Depression.
Survey number: HAER OH-11-E
Building/structure dates: 1905 Initial Construction

Henry Ford built his first automobile, which he called a quadricycle, at his home in Detroit in 1896. His first company called Detroit Automobile Company, founded in 1899 but failed soon. On June 16, 1903, the Ford Motor Company was incorporated. During its early years, the company produced a range of vehicles designated, chronologically, from the Ford Model A (1903) to the Model K and Model S of 1907. In 1908, Henry Ford introduced the Model T. By 1913, Ford introduced the world's first moving assembly line that year, which reduced chassis assembly time from 12 1⁄2 hours in October to 2 hours 40 minutes (and ultimately 1 hour 33 minutes), and boosted annual output to 202,667 units that year. By 1920, production exceeds one million a year. Turnover of workers was very high. In January 1914, Ford solved the problem by doubling pay to $5 a day, cutting shifts from nine hours to an eight-hour day. It increased sales: a line worker could buy a T with less than four months' pay, and instituting hiring practices that identified the best workers, including disabled people, considered unemployable by other firms. Employee turnover plunged, productivity soared, and with it, the cost per vehicle plummeted. Ford cut prices again and again and invented the system of franchised dealers who were loyal to his brand name. Wall Street had criticized Ford's generous labor practices when he began paying workers enough to buy the products they made.

date_range

Date

1969 - 1980
person

Contributors

Historic American Engineering Record, creator
Graham, John H
Albert Kahn & Associates
Wilby, Ernest
place

Location

create

Source

Library of Congress
copyright

Copyright info

No known restrictions on images made by the U.S. Government; images copied from other sources may be restricted. http://www.loc.gov/rr/print/res/114_habs.html

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