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Ford Motor Company Building, 451-455 Pennsylvania Avenue Northwest, Washington, District of Columbia, DC

description

Summary

Significance: The Ford Motor Company Building is an early example of reinforced concrete construction in Washington. It was designed by Albert Kahn Associates of Detroit, Michigan, one of the country's foremost architectural firms during the early 1900s. In this building, Kahn combines industrial with Neoclassical detailing. This building signifies the grand scale development that began to transform Pennsylvania Avenue in the late Nineteenth Century.

Unprocessed Field note material exists for this structure: FN-43

Survey number: HABS DC-375

Building/structure dates: 1916 Initial Construction

Building/structure dates: 1979 Demolished

Henry Ford built his first automobile, which he called a quadricycle, at his home in Detroit in 1896. His first company called Detroit Automobile Company, founded in 1899 but failed soon. On June 16, 1903, the Ford Motor Company was incorporated. During its early years, the company produced a range of vehicles designated, chronologically, from the Ford Model A (1903) to the Model K and Model S of 1907. In 1908, Henry Ford introduced the Model T. By 1913, Ford introduced the world's first moving assembly line that year, which reduced chassis assembly time from 12 1⁄2 hours in October to 2 hours 40 minutes (and ultimately 1 hour 33 minutes), and boosted annual output to 202,667 units that year. By 1920, production exceeds one million a year. Turnover of workers was very high. In January 1914, Ford solved the problem by doubling pay to $5 a day, cutting shifts from nine hours to an eight-hour day. It increased sales: a line worker could buy a T with less than four months' pay, and instituting hiring practices that identified the best workers, including disabled people, considered unemployable by other firms. Employee turnover plunged, productivity soared, and with it, the cost per vehicle plummeted. Ford cut prices again and again and invented the system of franchised dealers who were loyal to his brand name. Wall Street had criticized Ford's generous labor practices when he began paying workers enough to buy the products they made.

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Tags

offices washington city ford ford motor company northwest pennsylvania avenue northwest washington dc pennsylvania avenue district of columbia automobile cars automobile industry albert kahn and associates anderson notter mariani john burns historic american buildings survey wendy hunter pennsylvania avenue development corporation patricia l rowse jeffrey s wolf photo ultra high resolution high resolution neoclassicism architecture albert kahn united states history detroit publishing company photograph collection library of congress
date_range

Date

1915 - 1980
person

Contributors

Historic American Buildings Survey, creator
Albert Kahn & Associates
collections

in collections

Ford

Ford Motor Company
place

Location

Washington, District of Columbia, United States ,  38.89251, -77.01898
create

Source

Library of Congress
link

Link

http://www.loc.gov/
copyright

Copyright info

No known restrictions on images made by the U.S. Government; images copied from other sources may be restricted. http://www.loc.gov/rr/print/res/114_habs.html

label_outline Explore Albert Kahn And Associates, Anderson Notter Mariani, Wendy Hunter

Topics

offices washington city ford ford motor company northwest pennsylvania avenue northwest washington dc pennsylvania avenue district of columbia automobile cars automobile industry albert kahn and associates anderson notter mariani john burns historic american buildings survey wendy hunter pennsylvania avenue development corporation patricia l rowse jeffrey s wolf photo ultra high resolution high resolution neoclassicism architecture albert kahn united states history detroit publishing company photograph collection library of congress